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Together with Standart and Hario, we swapped the showroom’s usual daytime rhythm for something a little more festive. Wine was poured, fresh copies were passed around, and the room filled up with friends, readers and familiar faces from the coffee community, along with plenty of new ones too. Conversations went from brewing and origins to the stories behind the magazine, and carried on long after the last glass was finished.
For us, evenings like this are what the showroom is all about: a place where coffee brings people together, and where collaborations like this one get to come to life.
It all started with a shirt in Cape Town. We were visiting a café when we came across a small clothing corner selling pieces from KAPPY, a Seoul-based brand founded in 2020. We loved their approach to clothing, built around their ‘3 LESS’ philosophy: sizeless, genderless and timeless. So when we started thinking about creating something wearable for DAK, we remembered KAPPY and sent them an email. One thing led to another, and together we created a striped denim work jacket inspired by life at our roastery, with little details from both brands.
We had the pleasure of collaborating with Kappy Design on a joint piece, and they also brought some of their samples along for a sample sale. From the very beginning, the energy between us felt right, when we proposed the idea of a pop-up together, they were immediately on board and brought exactly the kind of enthusiasm and intention that makes a collaboration truly work. We love what they do and how they do it.
On 3 October 2025, KAPPY’s co-founders KANGA and J travelled all the way from Seoul to take over our Amsterdam showroom for a day. They brought a selection of pieces from their collection, and we finally got to launch our jacket together. What made the day especially fun was seeing two communities meet. KAPPY fans who had never heard of DAK came to discover our coffee, while our regulars got to know a brand they’d probably never have come across otherwise.
A little bit of Seoul in Amsterdam, lots of conversations, coffee and clothes, and a lovely way to celebrate a collaboration that started with a random discovery in a café. A big thank you to KANGA and J for making the trip and saying yes to that first email. You can read more about the collaboration in our first book, DAK in Every Sense.
Our friends at Universe Force opened their first semi-permanent space in Shanghai’s Rockbund district, and every seven weeks they invite a different roaster from around the world to take over the space and share their coffees with the Shanghai community. We had the pleasure of kicking things off as their very first guest roaster. Thomas was behind the bar brewing DAK coffee, with a selection of our retail boxes on the shelves to take home.
Rockbund sits right at the top of the Bund, so the Pudong skyline was only a short walk away, coffee in hand. Seeing DAK on a bar in Shanghai, this far from Amsterdam, was pretty special.
A big thank you to George, Carrie and the whole Universe Force team for having us. If you’re in Shanghai, go and see who’s on the bar next!
This one was different from the start. A full-blown, very last minute Christmas market, in a city none of us had ever set foot in, for far longer than we’d ever done before. Shenzhen was a first for us in every sense. New city, new crowd, new pace. But between the long days behind the bar, the team still got to see the place properly, the food, the streets, the whole experience, and came back with more than just sore feet and good stories.
A big thank you to our friends George and Carrie at Universe Force for making this happen and for welcoming us to China once more.
We first read about MAA in a recipe book by the founder of Atelier September in Copenhagen, who claimed that the best ice cream he’d ever tasted was in Seoul. Naturally, on our next trip to Korea, we had to find out for ourselves. We made our way to MAA, where Sugyeong was behind the counter. We ordered their signature Geisha soft serve, a strawberry basil lemonade and a few pastries. Everything disappeared in minutes. Sugyeong smiled and asked, “Did you like it?”
We couldn’t stop thinking about that soft serve for months. And once we had our showroom in Amsterdam, the idea of bringing MAA over kept coming back. We decided to reach out, not really expecting an answer. To our surprise, they said yes straight away. This is how the soft serve pop-up started.
In June 2025, Sugyeong and Jiwon flew to Amsterdam to create something special together: soft serve inspired by the tasting notes of our coffees, with flavours of lavender and berries, and cardamom and vanilla. We wanted the ice cream and coffee to complement each other, without one overpowering the other. For a week, our showroom became a little meeting point between Seoul and Amsterdam, filled with soft serve, coffee and people coming back for another round.
A big thank you to Cafe Doan for the DAK x MAA coffee, a delicious cold processed natural Ethiopian made exclusively for them and they were super kind in sharing some with us to celebrate this event.
Photos: Diniz Janssen
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