ABOUT THIS EVENT
Last year we invited MAA over for a taste of Seoul in Amsterdam. We didn’t expect to walk away with two friends. Jiwon and Sugyeong showed up with more than just soft serve, they brought their craft, their care for texture, and a warmth that filled the whole showroom for a week.
In July 2026, MAA came back to the showroom, and this time we took a completely different approach. Where the first edition was built around the tasting notes of our coffees, the second started from a new creative process altogether. As Sugyeong put it, “It feels like we’re discovering a whole new way to tell the same story.” The flavours: dill, goat cheese parfait and amaretto cherry ice cream.
People had been waiting for this one, because it’s something you can’t find anywhere else in the city. For Sugyeong, the best part was the way both teams worked together: “There was no sense of competition; more a feeling that we were trying to make something good together. We’re creating something with the same heart.”
A big thank you to MAA for making it all the way to Amsterdam again!
Photos: Julia van Rijn
